We will look into the question of how to grow the firm profitably and successfully in today’s competitive and difficult markets. We expect that participants in the café will discuss critical issues and current challenges in areas such as: • Is there any chance for the best law firms, to sustain their leadership by offering such high-quality services that will overcome budget restrictions? • Who and what are those premium law firms, that manage to remain valuable and expensive, notwithstanding the growing price pressure and other market challenges? Who are their clients, and what their clients want and expect? • How do law firms overcome pricing challenges from clients and keep legal work cost-effective? • How do law firms focus on valuable work at higher profit margins? • How do law firms increase profit margins despite competitive pressures? • How do law firms make commodity work more profitable if there is less premium work? • How do law firms maintain profits by achieving higher efficiency? • How can cashflow challenges be overcome? • How do law firms invest in technology so that profitability will increase? The café format will also allow the table to discuss these issues and explore real situations faced by participants, as well as insights and solutions.