This café-style session will focus on finding answers to the following questions: • How does the next new client turn into a profitable client for the future? • What kind of client suits us – and what kind of client would choose us rather than another firm? • What is the kind of work we are interested in – and what to do about the rest? • How can we become more valuable to our clients in those areas in which we wish to service the client? • How could we measure that the right kind of clients brings us the right kind of work? • How can we bring about the change needed so that everybody in the firm, in particular the partners, focus on the right kind of work from the right kind of clients? • What would our internal processes need to look like in order to implement this strategy successfully? • How can we manage the process from start to finish? In addition: • learn about the latest data and financial trends from IBA member firms and how their financial situation is changing; • see how the right matter from the right client is measured and in line with your capabilities; and • understand the interaction between various elements of financial management. The café is an interactive session, allowing to get to know as many other people in the room, learn from as many different experiences as one can imagine, and connect and learn in a relaxing café-style atmosphere. Coffee provided! Come and enjoy!