This is the second part of a two-part series of sessions on legal directories. The first part, presented by the Law Firm Management Business Development Working Group at the IBA Annual Conference in Sydney, covering how to get a ranking in legal directories. The second and concluding part explores how firms of all sizes and jurisdictions can leverage on any ranking once it is achieved. This includes using rankings for pitches; tenders and responding to request for proposals; before and with general counsel; to attract and retain talent; for profile; to act as a differentiator; and for an internal audit process to ensure that each unit is fit for purpose.