IBA Annual Conference Rome 2018

7 Oct - 12 Oct 2018

Session Room F, Level -1

Session information

Advertising: warning, these commercials may offend, shock, draw regulatory scrutiny... or sell...

Wednesday 10 October (0930 - 1045)

Session Room F, Level -1

Committee(s)

Product Law and Advertising Committee (Lead)
Media Law Committee

Description

In this interactive and entertaining session, we will select some advertisements that have caused the most controversy or been banned in various jurisdictions all over the world. We will play them for the session, then dissect them and discuss why they were criticised or banned, and whether those same commercials might be acceptable in other jurisdictions based on their different advertising standards. These ads will touch on a wide range of sensitive issues: the use of nudity, objectification of women and sexualisation of young people; gender stereotyping; domestic abuse; racial discrimination and stereotyping; positive and negative references to people with disabilities and the lesbian, gay, bisexual, transgerder and intersex (LGBTI) community; the use of bad language; cruelty to animals; causing offence due to religious sensibilities; and more. This will not be a 'talking heads' session; we will encourage participation from delegates to more fully explore their countries’ legal restrictions, cultural norms and viewpoints represented.

Session / Workshop Chair(s)

Brinsley Dresden Lewis Silkin LLP, London, England; Publications Officer, Product Law and Advertising Committee

Speakers

Ernesto Apa Portolano Cavallo Studio Legale, Rome, Italy
Omolara Kayode O Kayode & Co, Lagos, Nigeria
Neil Montgomery Montgomery, São Paulo, Brazil; Website Officer, Product Law and Advertising Committee
Fiona Robertson Cedar White Bradley IP LLC, Dubai, United Arab Emirates
Justina Zhang TransAsia Lawyers, Beijing, China