Ready to become the sought-after expert and a trusted adviser your clients will want to work with and be willing to pay a premium to do so? Tired of the nonsense ‘elevator pitch’? Do you want to know how you are unique to your clients and how you can stand out in the sea of competitors? Do you want to know how to expand your reach and get more international clients? If you want to know the solutions to these questions and a shortcut to become the go-to expert, do not miss this practical presentation by one of the global leading authorities on personal branding and business development for professionals. Discover what it really takes to become an authority in your field - and build step-by-step plan to get there without spending all your time on marketing. This practical session provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry. You'll discover simple steps to build your profile, how to market and sell yourself with ease and confidence, and techniques to make your clients come to you. This session will cover main strategies in three focused areas. 1. Building a distinctive point of view What makes lawyers stand out and get hired are their unique ideas, methodologies and approaches. Creating a powerful and distinctive point of view is the foundation of establishing a lawyer as an authority. 2. Reaching your target market Too many lawyers are the 'best-kept secret' in their field. To become an authority you need to establish a reliable and systematic process that gets you visible to your ideal clients. 3. Deepening your authority The key to a lawyer winning a steady stream of high-value clients by a lawyer is to build credibility and trust on an ongoing basis to deepen your authority. It’s your ability to consistently add value and give attention (versus getting attention) that sets you apart.