IBA Annual Conference Seoul 2019
22 Sep - 27 Sep 2019
Room 318 B, Floor 3
Session information
Changing business models of media in the digital world and its implications for democracy
Wednesday 25 September (0930 - 1045)
Committee(s)
Media Law Committee
(Lead)
Description
Well-functioning media has always been one of the cornerstones of modern democracy. In the digital age of social media and fake news, the importance of independent, trustworthy and well-resourced media is ever higher. However, media has been faced with a financial crisis forcing a rethink of its business model. Commercial media has been traditionally been financed through advertisement revenue and subscriptions. Over the last ten years, this business model has been slowly collapsing, advertisement and subscription revenue dropping year over year. Digital platforms are taking ever-larger share of the attention and thus of the advertisement market, leaving less breathing space for media with editorial content. Media companies have been forced to cut down their operations significantly, and many have been shut down entirely. Due to its significant role in society, media has been subject to a variety of regulatory obligations and liabilities. In the meantime, social media platforms and new digital media services have been able to expand their footprint without much regulatory burden. On the contrary, liability exemptions set out in many countries have made it easy for social media platforms to thrive. At the same time the sharing of media content is an essential element of the service for many social media platforms. What are the implications of this development for media and democracy? What will be the future business models for media in the digital world? Is private media becoming a non-profit operation run by foundations or wealthy individuals? What will be the role of public broadcasters in this development? Is the regulatory balance between traditional media, social media platforms and other new digital platforms fair? What regulatory /intellectual property / other legal challenges do media face in developing new sustainable business models? In this session we invite media / social media lawyers and executives, regulators and other decision-makers to discuss these issues.
Session / Workshop Chair(s)
Robert Balin | Davis Wright Tremaine, New York, New York, USA; Chair, Media Law Committee |
Anna Beke-Martos | Law Office of Dr Anna Beke-Martos, Budapest, Hungary; Newsletter Editor, Leisure Industries Section |
Speakers
Steven Crown | Microsoft Corporation, Redmond, Washington, USA; Corporate Counsel Forum Liaison Officer, Media Law Committee |
Kaius Niemi | Helsingin Sanomat, Helsinki, Finland |
Professor Kyung Sin Park | Korea University Law School, Seoul, South Korea |
Rajesh Sreenivasan | Rajah & Tann Singapore, Singapore, Singapore |
Paul Steiger | ProPublica, New York, New York, USA |