IBA Annual Conference Paris 2023
29 Oct - 3 Nov 2023
Room 252 A&B, Level 2
Session information
What’s in a name - from Coco Chanel to Beyonce
Thursday 2 November (1115 - 1230)
Room 252 A&B, Level 2
Committee(s)
Intellectual Property and Entertainment Law Committee
(Lead)
Description
When your name becomes your brand, you need to consider trademarks, reputation, goodwill and potential restraints and restrictions on use if you sell your business. This can have an emotional effect if you have to sell the rights in your name as part of your business. Increasingly with artists diversifying their names are becoming valuable brands and they are building product lines in fashion, cosmetics etc, what considerations should there be and we could also discuss image and likeness rights.
Session / Workshop Chair(s)
| Rebecca McDougall | Morgan Lewis & Bockius, Washington, District of Columbia, USA; Publications Officer, Intellectual Property and Entertainment Law Committee |
Speakers
| Bonnie Bowden | , Nashville, Tennessee, USA |
| Oliver Duval | MF Brands Group , Geneva, Switzerland |
| Luiza Tangari Coelho | Madrona Fialho Advogados, São Paulo, Brazil; Chair, Trademark Law Subcommittee |