10th World Women Lawyers' Conference: Driving Change
23 Oct - 25 Oct 2024
Session information
Marketing/Business Development for Women: One Size Does Not Fit All
Thursday 24 October (1645 - 1745)
Description
Smaller and medium sized firms may have different marketing strategies from big firms, notably based on a firm’s brand which may be less known, on generally smaller budget and workforce, and in certain instances due to an offer of legal services less broad than in a bigger firm. Furthermore, women lawyers of these firms may be facing specific and unique challenges, in comparison with male lawyers or big firms’ women lawyers. In this panel, the speakers will share their experience and tips, and we will welcome ideas, comments and questions from the audience.
Session / Workshop Chair(s)
| Masako Banno | Okuno & Partners, Tokyo, Japan; Co-Vice Chair , Women Lawyers' Committee |
| Anne Toupenay-Schueller | Jeantet, Paris, France; European Regional Forum Liaison Officer, Women Lawyers' Committee |
Speakers
| Yuling Li | Hansheng Law Offices, Shanghai, China |
| Rachel Manno | Wildeboer Dellelce LLP, Toronto, Ontario, Canada |
| Cynthia Spry | Babin Bessner Spry LLP, Toronto, Ontario, Canada |
| Jessica Terpstra | HOUTHOFF, London, England |